I took a look at the Mad Mimi autoresponder today. I was enticed by the promise of it being simple and lovely, and being the easiest email ever. Mad Mimi is free to sign up so I did. Also, the pricing is on a nice easy to understand sliding scale.
To be honest I did not get far. When I looked at the email creator I just started losing interest. These days I just want real simple. If you love designing stuff it could be good, but I am into sharing knowledge and I need simple tools that help me to do this and don’t cut into my work time. I find the more fancy something is online the more chance of it going wrong.
When I am looking for a new tool to use for Internet marketing a very important factor is ease of use. I like a simple interface and dashboard. It needs to be intuitive as far as possible. Most people don’t have all week to spend learning how to use a new website.
With autoresponders this is important. The process can be complex if you get the wrong one. You need to create a list, a number of emails, an opt in form, a thank you page, a confirmation page.
An easy to use autoresponder is RocketResponder. (This is an affiliate link)
The set up process is short. When you are filling in the field boxes to create a list, there is a tutorial guide for each field box. There are short easy to follow videos. They only need to be short because the process is easy.
When you create an email, it is just like using gmail. Write a subject in the “subject” field and then write the body of the email. When you send an email to a friend, do you fill it full of images and graphics? No. So why do it with an autoresponder email. It only makes it look impersonal.
The price is good too.
They have a very simple affiliate program. You automatically are in the program. Just hit the affiliates button and there is your affiliate url link ready to share immediately.
It is a great autoresponder for the newbie. Very low learning curve.
Generally though, the best autoresponder is probably Aweber.